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Coriano Harris

Your color is costing you.

"You can see it, but you can't map it yet."

Something in your app looks off. You can't fix it without breaking something else.

Skip the six months of meetings. Take a 15-minute call. I'll show you where color is costing you money, and what to fix first.

Sound familiar?

  • At the button

    Users pause before they click.

    The main action looks like everything else, so they read instead of act.

  • In support

    The same question, every week.

    Was that saved? Did it go through? Color was supposed to answer that.

  • In the audit

    The contrast check fails again.

    Someone fixes one screen. The next release brings it back.

That pause costs you. It shows up in support tickets, and in deals that quietly don't close. I find where the color is broken. Then I fix it.

See it in your colors

What are your colors telling users?

Enter your colors. Get a Color Code read in two seconds. Nothing is saved.

Your order ships Thursday. Review the details before you pay.

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2/8checks pass under the Color Code™
The read

Your body text is 2.5:1 on its background, below the 4.5:1 minimum, so a lot of people are squinting. The label on your primary button is only 3.3:1. Your most important word is the hardest to read. There are 4 more issues below.

Every number comes from the checks below.
  • Fail

    Body text is readable

    2.5:1 on the background. WCAG AA needs 4.5:1.

  • Check

    Button label is readable

    3.3:1 on the primary button. WCAG AA needs 4.5:1.

  • Check

    Links stand out

    3.7:1 on the background. WCAG AA needs 4.5:1.

  • Check

    Action and success look different

    Primary vs success differ by ΔE 9.8. Under 6 reads as the same color. 12 or more is clearly distinct.

  • Check

    Success and error survive color blindness

    With deuteranopia (about 1 in 16 men), they differ by ΔE 7.4. Under 7 reads as the same color. 12 or more is clearly distinct.

  • Check

    Primary button signals the right intent

    Reads as Done. The Color Code expects Trust or Belonging or Energy or Attention.

  • Pass

    Success signals the right intent

    Reads as Done. The Color Code expects Done or Growth.

  • Pass

    Error signals the right intent

    Reads as Alarm. The Color Code expects Alarm.

Your audit request will include these findings.

How much is it costing you?

Move the sliders to match your product. The total updates as you go.

Support
20
20
$65
Revenue
2,500
2.0%
$1,500
Color confusion costs you

$451,560

a year
Support time
$1,560
$130 a month
Lost revenue
$450,000
$37,500 a month

That number doesn't go away on its own. The first call is free.

Book the free 15-min call

Assumes 30% of tickets come from color and UI confusion, and a 1-point conversion lift. Most clients see 2 to 3 times that.

Where to start.

Start here

15-min Color Call. Free.

I show you where your color is costing you, and the one thing to fix first.

Book the call
Color check

Screen Color Checker

Send a live link. I show you what each color tells your users, and what color-blind users actually see.

$499per page
Code cleanup

The Color Naming Cleaner

Fixes the colors you already have. Slate-200 tells your team nothing, so I rename every color in your code for the job it does.

$1,500per repository
Color science

The Color Mood Finder

Color changes how people feel at the moment they decide. I test your palette so users feel safe enough to act.

$2,500per repository
Complete setup

The Color Code System

Your whole color system, done for you. I rename the colors you have, test your palette so users feel safe enough to act, then set up naming rules in your code so every new color follows them.

$4,500per repository

Talk to me.

Fifteen minutes. Free. You leave knowing the one thing to fix first.